COVID-19 CREATES ONLINE OPPORTUNITIES FOR LOCAL BUSINESS AND SMALL COMPANIES
Small and medium-sized businesses that want to compete with larger corporations (with greater resources at their disposal) should focus on creating a strong local SEO strategy. Getting found in web search based on WHAT YOU DO and WHERE YOU DO IT — getting traffic from “near me” and “best in” searches — is critical to success in today’s marketing milieu. Regardless of what industry you’re in, you’ll have to find a way to compete with companies with deeper pockets for advertising and marketing, and gaming local SEO is a great way to level the playing field. The coronavirus pandemic creates online opportunities for Local business and small companies for creating more business by focusing on local SEO.
From our local digital marketing partner Answer Media come these tips for making your website visible and relevant to a local audience requiring a few basic steps for an entirely executable local SEO strategy.
Four Tactics for Improving Your Local SEO, Now
1. Claim or Verify your Google My Business profile
Your first step is to ensure you have a Google My Business page.
Google My Business allows SMEs to update their information across Google Search, Google Maps, and Google Plus in one fell swoop, to ensure that a potential customer can find you wherever they are and whatever device they’re on.
Local searches lead to more purchases than non-local searches, and verifying your Google Plus page makes it possible for you to monopolize the majority of the search results pages for your brand name, especially for the Local Business Card on the right.
Once you have provided Google My Business with all your details, it is very important to login to your Google My Business dashboard regularly to ensure that no one has attempted to make any unwanted changes to your listing, as Google accepts user input on your profile data.
2. Locally-targeted Pay-Per-Click advertising
Launching your website is only the first step. Implementing a marketing strategy that includes Pay-Per-Click advertising is an important part of small business success within the digital landscape.
Virtually every small business can benefit from implementing a pay-per-click marketing strategy to build its web presence. The idea is to identify targeted, relevant keywords, understand your target audience and develop a strategy that will drive the right types of leads.
Selling a product or service that is difficult for consumers to find locally makes your business a great candidate for PPC advertising campaigns. People often rely on internet searches to locate unusual or rare products.
3. Show user-generated reviews
Google sees reviews as a major factor for ranking on the new carousel design; however, more than anything your reviews are for Google users who see your company on a SERP. Peer-to-peer reviews are powerful because they give your potential customers a good sense of what it’s really like to use your goods or services.
Search engine spiders like content that is unique and frequently updated, and user reviews are an easy way to create more of this. Content generated by users is often unique to the user, therefore, it is different from the generic content mostly used by e-commerce sites which is the same thing as the manufacturer description.
This, combined with the fact that the words and phrases used by reviewers are often the same as those used by searchers, increases the chances of ranking well for search queries that are relevant to your product.
More than 88% of shoppers consider product reviews before making a purchase of products or services or lodging, and it’s safe to assume that more consumers will be searching for the name of your product along with the word ‘review’, or related words like ‘ratings’.
Get your visitors started by simply putting a button on your webpage to facilitate leaving a review, prompt visitors to leave a review after purchasing something or visiting a particular landing page, or talk directly with people in your store or company about leaving a review.
4. Optimize website images
Local SEO is not limited to tonky optimizing ext. Due to the increasingly blended nature of search results, you can now see images on the search listings page, so it’s important to optimize your imagery for search engines. Ensure Google can see all the content on your site by making sure they are search engine-friendly.
Search engines can’t read images, so it is up to you to use alt tags to help describe your image to ensure it pops up during relevant queries. Write a concise, relevant description that contains the appropriate keywords. It all starts with the file name; use something descriptive to make it easier for your images to compete in rankings.
Most importantly, if you want your images to rank for localized keywords, make sure you add local keywords wherever you can for blended results optimized for a specific local area.
Contact Discover Hinesburg
There’s no elevator to rise to the top of the search engine rankings, especially when there’s strong direct competition. Give yourself an advantage by narrowing your topic and keyword focus and increasing your location-specific content. You might not rank for as many products or services as large companies, but you can compete with them on a locally-relevant basis. Discover Hinesburg can help get your local Hinesburg-area business found in online search. Contact us today.